Seven reasons your organization needs a website.
Or maybe not. You decide.
- Validation/Authentication
Today, many people expect an organization to have a website, and are surprised if you do not. They may even feel inconvenienced if you don't have one. (It needs to be a good site, of course, or it can reflect negatively on the organization. 'Good' means it is up to date and I can find what I need easily.)
- Convenience
Access information or input forms 24-7, including email access.
- Cost Effectiveness
Save on printing costs, communication costs, or even staff costs.
- Branding
Make an impression as to who you are and what you do, in conjunction with printed materials, policies, etc.
- Community Building
Use your site in conjunction with email lists to keep your community – customers? clients? members? officers? – informed and connected.
- Enlarging the circle
Bring in new people who find you on the web.
- Your Own Reason
The unique reason that you come up with when you have considered your organization's mission, your target audience on the web, and what problem(s) you want your website to help you solve.
Posted by mgk, 1/09/2006
Sunday, 12. October 2008
Marilyn Graves Kimple connects with the universe and posts occasional comments at Spheremusic.net.
Look for essays on general and internet-related topics, as well as the contributions of Theophilus Mouse, resident theologian and religion editor.
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